Exact specs. Not vague packages.

Why it exists

Industry research puts the B2B technical buying cycle at six to ten months, with most buyers consuming multiple pieces of content before they'll speak to sales. Visibility Clips are what fill that window. Individually each one is small; together they're the reason a buyer recognizes your name when they finally take a call.

Client sends

Any long-form recording you already have — a webinar, a podcast appearance, a conference talk, a recorded demo, or a ten-minute phone video answering five questions we send you each month. Minimum input: about ten minutes of new footage per month.

What comes back

• 30–90 second clips, vertical 9:16 master
• 16:9 or 1:1 versions on request
• Hooks and captions written for you
• Burned-in captions, formatted for LinkedIn and YouTube
• Named and organized so your team can find things

Why it exists

Clips build recognition; the flagship builds understanding. This is the piece a prospect watches when they're seriously evaluating you, and the one your team sends when a written explanation isn't landing.

The format menu — chosen together each cycle, so you never run out of things to make

• 01

  Feature deep-dive — one capability, explained properly

• 02

  Use-case walkthrough — the same product framed around a specific customer problem

• 03

  Customer story — your client's outcome, in their words (you provide the willing customer; we provide the interview prompts and the cut)

• 04

  Integration explainer — how you fit into the stack your buyers already run

• 05

  Industry-moment analysis — your take on a breach, a regulation, a vendor announcement

Client sends

A recorded walkthrough, interview, or talking-head session, plus any documentation relevant to the claims being made.

What comes back

• 2–5 minute edited video
• Chapter markers
• Dead time and mis-clicks removed
• Zoom and highlight callouts on the moments that matter
• On-screen text and optional captions
• Intro and outro cards using your brand assets

Why it exists

Technical purchases pass through several people, and your champion is forwarding material to colleagues who have never heard of you. What gets forwarded decides how the meeting you're not in goes.

Client sends

Existing footage plus your top three to five real sales objections — the ones you actually hear, not the ones on the website.

What comes back, by format (rotating on Foundation, built as a library above it)

• 01

  Objection-answer cut — 60–120 seconds answering one specific objection, ready to drop into an email or a DM thread

• 02

  One-pager — a written case summary or capability sheet your team can attach

• 03

  Battlecard — a single page on how you compare to the alternative they're weighing, including "doing nothing"

Why it exists

Most technical companies open a company page, post four times, and abandon it. A page that publishes consistently is doing work for you during the entire research window — and it's the first thing a prospect checks after someone forwards them your name.

Client sends

Page access, a short kickoff conversation about voice and boundaries, and the footage engine already running. Nothing else on an ongoing basis.

What comes back — the posting cadence and its mix

Where the non-video posts come from (stated plainly, because it matters): transcripts and offcuts from your own footage, points from your flagship videos expanded into written posts, your documentation and blog material reframed for the feed, industry moments in your category, and simple branded graphics. Everything is written by us and approved by you through the content calendar before anything publishes.

Also included

• Copy written for every post
• Posting schedule managed end to end
• Engagement monitored and surfaced to you
• Consistent brand voice maintained across every post

Why it exists

The reason most content programs die is that nobody decides what happens next. The calendar is the decision, made once a month, in writing.

Client sends

Approval, and any dates that matter to you — a product launch, a conference, a compliance deadline.

What comes back

• A monthly calendar mapping every clip, flagship, sales asset, and post to a publication date
• Source footage mapped to each planned deliverable, so you can see what still needs recording
• Your five monthly recording prompts, so the footage you owe us is never a blank page
• Delivered in the first week of each cycle, visible in your client portal

Why it exists

Volume without direction is just noise on a schedule. This is where we decide what you're actually saying, to whom, and why it should work.

Client sends

A 45-minute kickoff worth of context, access to existing brand assets, and honesty about what's worked and what hasn't.

What comes back

• A personalized marketing and sales strategy document, refreshed every month
• Channel and messaging priorities in plain language
• Branding recommendations with rationale — not taste
• A monthly strategy call
• A quarterly performance snapshot: impressions, engagement, and cadence. Visibility metrics only. We never report or promise pipeline numbers we don't control.